Iventis required a new website that positions it as a multi-solution SaaS company, catering to both sales-led and product-led growth motions, with improved design, content, and functionality.
Iventis, a B2B SaaS company providing visual event planning solutions, approached Unicorn in summer 2023 with an urgent need for a website overhaul. Their existing site reflected a narrow focus on major events, limiting their market reach and growth potential.
Unicorn swiftly developed a comprehensive website strategy aligned with Iventis’ new go-to-market approach. We crafted a modern design that showcased Iventis’ expanded product offerings and catered to diverse customer segments. The new site architecture supported both sales-led and product-led growth motions, featuring clear pathways for different user roles and event types.
The revamped website successfully repositioned Iventis as a versatile SaaS solution for events of all sizes. It now effectively caters to both enterprise clients seeking high-touch sales interactions and smaller event organisers looking for self-serve options. The integration of HubSpot enhanced lead capture and nurturing capabilities, setting the stage for Iventis’ ambitious growth plans.
Tell us about your SaaS, your goals, and what you’re trying to do with your website. We’ll help you work out the right approach.
