Serene: From Startup to Serious Fintech
Serene Case Study

Serene: From Startup to Serious Fintech

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Results

  • Evolved from basic Squarespace site to a professional WordPress website
  • Created new, modern logo design to enhance brand credibility
  • Developed custom graphics to simplify complex product offerings
  • Implemented scalable site architecture to support future growth
  • Positioned Serene as a serious contender in the fintech space

A Fintech Ready for the Big Leagues

Serene had outgrown their basic Squarespace site and DIY logo. As a fintech dealing with serious financial institutions, they needed an image to match. With fundraising underway and rapid growth on the horizon, it was time for a professional upgrade that could scale with their ambitions.

Developing a Scalable, Professional Brand

Serene’s existing logo was evolved to give it a polished, professional edge. The new WordPress site showcased stunning custom graphics, making complex products look simple and appealing. Built with an easy-to-use page builder, it allowed for effortless in-house management and future expansion as the company grows.

Sleek, Sophisticated, and Serene

The new website transformed Serene’s website from a basic startup to a credible fintech player. With professional design, compelling content, and a scalable structure, the site now opens doors with financial institutions. It provides a strong foundation for fundraising efforts and positions Serene for continued growth in the competitive fintech landscape.

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