To deliver a new modern website for two products with two distinct ICPs. Create a streamlined design, improve navigation & content, and preserve SEO rankings.
timetoreply’s website had become outdated and cluttered, with an inconsistent layout and SEO-focused content that neglected user experience. This approach no longer served the company or its visitors effectively.
Additionally, timetoreply was launching a new product for a different ICP. The existing structure couldn’t showcase multiple products or support distinct user journeys. A comprehensive overhaul was needed to promote both products, maintain brand cohesion, and preserve SEO rankings.
The design adopted a modern aesthetic, drawing users in with its sleek, professional look. Stylised screenshots were leveraged to create striking graphics, each designed to capture attention and communicate product functionality in an instant.
The website was built on WordPress, with integrated HubSpot forms and tracking.
Clear Call-to-Action (CTA) journeys were implemented throughout the site, guiding potential customers towards desired actions, be it signing up for a trial or contacting sales.
The website makeover needed to go beyond aesthetics, transforming timetoreply into a multi-product platform for distinct ICPs. The new site doesn’t just look good – it performs, converting visitors into customers with impressive efficiency.
With two products now seamlessly showcased, timetoreply is better positioned to serve multiple customer segments. The best part? They did it while preserving their hard-earned SEO rankings.
We’re thrilled to have been part of timetoreply’s journey from a single-product focus to a multi-solution success story.
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